Real Estate Leads Part 2: Paid Leads

Paid Leads

There is an active market for leads in real estate, though the economics are generally hidden from the public. I thought it would be a good idea to shine a light on this corner of the industry so that you can understand how it all works. Start with Part 1 if you are just joining us. Paid leads are opportunities that an agent purchases from a 3rd party, usually an app/website. The general agreement is

Real Estate Leads Part 1: Types of Leads

Real Estate Leads

There is an active market for leads in real estate, though the economics are generally hidden from the public. I thought it would be a good idea to shine a light on this corner of the industry so that you can understand how it all works. Real Estate agents build their business based on three main types of leads; Direct, Paid, and Contingent. The differences between these lead types matter because the economics vary for

Real Estate Rules: Touring Homes

Real Estate Rules - Touring Homes

Real estate agents have a lot of rules that we need to follow. The rules include the State Laws and Regulations that govern our licenses, the policies created by the State Real Estate Commission, and the Code of Ethics from the National Association of REALTORS(R). The public doesn’t know the rules, so I’m going to highlight the rules around common situations where the public interacts with agents. Touring a home is often the first point

Real Estate Spam

You've Got Spam

If your email inbox is anything like mine, then you’ve got spam. A lot of spam. The unwanted messages are even spilling over into other communications platforms, but email is by far the worst. Sadly, us real estate agents contribute to the deluge in a big way. Agent-to-consumer spam has been a problem for a while now. I remember the push from corporate to collect email addresses of all clients and open house visitors as

May Contracts: Continued Strong Activity

May Single-Family Contracts Chart

May was another strong month in the Hartford County real estate markets. Single-family homes sales totaled 1,125, which is the highest monthly count that we have ever reported, narrowly beating out May 2017. On a year-to-date basis the market is about 1.7% ahead of where it was through the first five months of 2018. Breaking the year-to-date activity down by price shows that the majority of the activity gains have been realized in the middle