Archive for the 'Excellent Agent' Category
Being a Real Estate Agent: A Fresh Start
Kyle and I have a lot of fun as real estate agents. Meeting new and interesting people is a big part of it. And it’s also very rewarding to help buyers and sellers through a large and important transaction.
But real estate isn’t always as glamorous as it may seem. We not only have to find our clients, but we also have to demonstrate the expertise and provide the level of service that we advertise. Most agents work on their own. They have to follow the activity in the markets, keep track of numerous dates for each transaction, and make sure all their paperwork is in order. At the same time, they have to be available to show houses to buyers and market their listings. There’s a lot of grunt work involved to make the overall experience seem effortless.
We feel we have an advantage in working together, and think we’ve done a pretty good job building the operations of our business. However, it can always be better. This summer, Kyle and I are going to make a fresh start. We’re going to keep everything that is working well, and we’re going to improve everything else. Most of the changes will be behind-the-scenes, and not visible to our clients.
For example, one task is to make our home office workspace more efficient. Right now we’re a little cluttered with files and marketing materials that have built up over the years. Do we need folders for deals that closed three years ago next to our desk? No, they can move to the basement. Do we need 37 copies of a glossy marketing sheet from a sold listing? No, those can be recycled. What about all of these blank contracts and forms? Let’s go electronic and get rid of them all. We can get our workspace set up so that we have exactly what we need, and only what we need, close at hand. I know, yet another example of us being dorks. But the faster we can get our paperwork done, the more time we can spend with clients.
Another task is to take a close look at the expense side of the equation. Are we getting the support services we need for the best possible price? This leads to a change that will be visible to clients. As of today, July 1, we’ve switched to a different broker, RE/MAX Premier, REALTORS based in West Hartford Center. Because we think of ourselves as entrepreneurs, we end up doing a lot of things differently than other agents. We don’t rely on our broker in the same way that many agents do. RE/MAX is more supportive of the specific ways we run our business and a better fit for us.
Contrary to common perception, brokers work for agents, not the other way around. They provide office space in which we can work and hold meetings. They provide legal and business support so that we don’t have to launch and run our own company. They provide educational opportunities. They sometimes generate leads based on their brand. Some brokers offer more services than others. In all cases, the agents pay for these services.
By moving to a different broker, we’re getting only what we need and not paying for extras that we don’t use. We’ll still be providing the same level of service that we have since we started in the business. The change really doesn’t impact our buyer clients at all. And the only difference our seller clients will see is a different color sign in their front yard – our marketing program for listings does not change at all. It may seem like a big deal, but it’s really not.
The final phase of the Fresh Start is looking for new opportunities. As we go through the summer, we’re going to be searching for ways to work smarter and better. Are there new technologies or techniques to advertise our listings so that our seller clients get more offers and better offers? Are there different ways to communicate with our buyer clients so that they have a better understanding, and more confidence, in the search process? What can we do to improve this blog so that the general public understands more about the local residential real estate markets?
We’re going to wipe the slate clean and take a fresh look at how best to be a residential real estate agent in Greater Hartford. Every now and then it feels good to press the reset button.
B is for Broker
A few weeks ago I went to an indescript little office building in West Hartford Center really early in the morning. My task was to sit in front of a computer for up to 3 hours and pass 2 multiple choice tests. The room was about 90 degrees so that sped me along a little bit. Forty seven minutes later I received the good news from the glowing screen “Congratulations. You have PASSED the Connecticut State portion of the Real Estate Broker’s Exam.” and “Congratulations. You have PASSED the National portion of the Real Estate Exam.”
Thank goodness. All of the time I spent studying interesting facts like “What is the potential fine and prison term for impersonating a licensed appraiser?” actually paid off and now I can open my own real estate firm, if I so choose. (The answer to the question is $1,000 and 6 months, if you’re interested- so don’t go impersonating an appraiser!)
So what exactly does this mean? Well, I am now a licensed Real Estate Broker in Connecticut. Right now I still work for Mr. Bill as an independent contractor and he backs my license. But at any point I can choose to open my own office and hire people to work for me, if I like.
Some people don’t understand why I went through the step of getting my broker’s license if I’m just going to continue working under a different broker. The answer is options. You can never have too many of them when it comes to a career, particularly in an industry that is in such a state of flux…
Ethics and Real Estate Agents
Gallup recently released the 2008 results of their annual Honesty and Ethics of Professions poll. Real estate agents came out in the middle of the pack of the polled professions, with the majority of those polled indicating that they felt the real estate profession has average integrity. This year’s results are not substantially different for real estate agents than surveys of years past.
I never used to think much about these polls when I worked in corporate America. When I would meet people in social situations and they’d ask me what I did for a living I’d respond with “I manage part suppliers for an aerospace company.” Ho-hum. Easy enough. The person would nod and smile and usually get a glazed look in their eyes. I’d typically try to change the conversation to something non-work related, like hobbies or current events or new restaurants, really just anything other than airplane engines.
But when I changed my career to real estate, the reaction I’d get to “what do you do for a living” completely shifted. My response of “I’m a real estate agent” or “I sell real estate” was greeted with a variety of reactions. Smirks. Twitches. Backing away. You’d think I just told the person that I sold my mother to the circus. (Really, she’s a nice lady, I would never do this) My new job was making me a social pariah. What the heck? I was still the same person.
So I decided to do an informal poll of friends and former colleagues to find out why people were now treating me only slightly better than a leper. The general results were that my survey group felt real estate agents were pushy, loud, only in real estate for themselves, and not focused on the needs of their customer but just with closing deals. Huh, awesome.
And what are my perceptions now that I’ve been doing this for awhile? Well, it doesn’t really seem to me that individuals that practice real estate behave much differently than people in corporate America, or any other line of work for that matter. Professional ability and ethical behavior seems to run the gamut. Much of it comes down to the individual’s moral compass. I’ve been in situations with agents that have made me raise my eyebrows and at times say “what you’re suggesting is not legal so don’t even go there.” I’ve been in other situations that could have presented huge conflicts of interest if not handled properly and felt that those scenarios were managed with the utmost professionalism and resolved fairly.
The fact that real estate agents rank in the middle of the pack of the Honesty and Ethics poll illustrates that we have some work to do as a profession. What positive and negative examples have you seen in your dealings with real estate agents? What do you think could be done to improve our perception with the public?