New “Coming Soon” Rules for Spring Market
Have you ever seen properties advertised as “Coming Soon” either online or with a sign in the yard? That type of pre-market promotion has been like the Wild West for agents. Individual agents each handled it a little differently since there was no real guidance. There were many misunderstandings, and some questionable practices, as both agents and buyers struggled to understand what “Coming Soon” meant on a property-by-property basis. Although most agents promoted their listings