Tomorrow I’m being interviewed for a new listing. I know there are at least 3 other agents also interviewing for this listing opportunity. Despite the possibility of it working against me, I think it’s worthwhile for sellers to speak with a few agents. Particularly if the sellers do not have a working relationship with an agent that they trust to sell their house (which is different than an agent who is just a friend or family member). Here’s why…
1. Pricing Opinions: Are the agents in the same range? (They should be, even if it doesn’t agree with what you think your house is worth) How thorough was their pricing analysis? What types of factors did they consider?
2. Marketing Philosophy: What are the agents going to do differently to sell your home? How comprehensive are their marketing plans?
3. Negotiation Skills: Can these agents negotiate effectively? How do they negotiate? What’s their track record?
4. Communication Skills: Can the agents carry on an intelligent conversation? Do they speak in generalities or specifics?
5. Rapport: Do you feel a connection with the agents? Will you feel comfortable having extended conversations with a specific agent?
6. Production History: How much business are they doing? Are they actively listing and selling properties? Are they a full time agent?
When interviewing several agents, a seller can get a good feeling for the competence level of each individual and what they bring to the table. Often times sellers will still make their decision on emotion and the “connection” they had with the agent they choose. By speaking to multiple agents, they’ve at least gathered various opinions and should feel comfortable that the person they’re choosing will do an adequate job.