Expert Advice from Amy & Kyle Bergquist at Keller Williams Legacy Partners
There is an active market for leads in real estate, though the economics are generally hidden from the public. I thought it would be a good idea to shine a light on this corner of the industry so that you can understand how it all works. Start with Part 1 if you are just joining us. Contingent leads, like Paid leads, also involve the agent paying another party. However, for Contingent leads the agent doesn’t
There is an active market for leads in real estate, though the economics are generally hidden from the public. I thought it would be a good idea to shine a light on this corner of the industry so that you can understand how it all works. Start with Part 1 if you are just joining us. Paid leads are opportunities that an agent purchases from a 3rd party, usually an app/website. The general agreement is
There is an active market for leads in real estate, though the economics are generally hidden from the public. I thought it would be a good idea to shine a light on this corner of the industry so that you can understand how it all works. Real Estate agents build their business based on three main types of leads; Direct, Paid, and Contingent. The differences between these lead types matter because the economics vary for
Real estate agents have a lot of rules that we need to follow. The rules include the State Laws and Regulations that govern our licenses, the policies created by the State Real Estate Commission, and the Code of Ethics from the National Association of REALTORS(R). The public doesn’t know the rules, so I’m going to highlight the rules around common situations where the public interacts with agents. Touring a home is often the first point
If your email inbox is anything like mine, then you’ve got spam. A lot of spam. The unwanted messages are even spilling over into other communications platforms, but email is by far the worst. Sadly, us real estate agents contribute to the deluge in a big way. Agent-to-consumer spam has been a problem for a while now. I remember the push from corporate to collect email addresses of all clients and open house visitors as