Finding an Agent – Greater Hartford Real Estate

Real Estate Leads Part 4: Are You a Lead?

Posted on June 27, 2019 by Kyle

There is an active market for leads in real estate, though the economics are generally hidden from the public. I thought it would be a good idea to shine a light on this corner of the industry so that you can understand how it all works. Start with Part 1 if you are just joining us. Yes, you are a real estate lead. Everyone is a real estate lead! The key question is which type

Real Estate Leads Part 3: Contingent Leads

Posted on June 26, 2019June 27, 2019 by Kyle

There is an active market for leads in real estate, though the economics are generally hidden from the public. I thought it would be a good idea to shine a light on this corner of the industry so that you can understand how it all works. Start with Part 1 if you are just joining us. Contingent leads, like Paid leads, also involve the agent paying another party. However, for Contingent leads the agent doesn’t

Real Estate Leads Part 2: Paid Leads

Posted on June 25, 2019June 26, 2019 by Kyle

There is an active market for leads in real estate, though the economics are generally hidden from the public. I thought it would be a good idea to shine a light on this corner of the industry so that you can understand how it all works. Start with Part 1 if you are just joining us. Paid leads are opportunities that an agent purchases from a 3rd party, usually an app/website. The general agreement is

Real Estate Leads Part 1: Types of Leads

Posted on June 24, 2019June 25, 2019 by Kyle

There is an active market for leads in real estate, though the economics are generally hidden from the public. I thought it would be a good idea to shine a light on this corner of the industry so that you can understand how it all works. Real Estate agents build their business based on three main types of leads; Direct, Paid, and Contingent. The differences between these lead types matter because the economics vary for