Real Estate Leads Part 4: Are You a Lead?

Types of Leads

There is an active market for leads in real estate, though the economics are generally hidden from the public. I thought it would be a good idea to shine a light on this corner of the industry so that you can understand how it all works. Start with Part 1 if you are just joining us. Yes, you are a real estate lead. Everyone is a real estate lead! The key question is which type

Real Estate Leads Part 3: Contingent Leads

Sharing the Commission

There is an active market for leads in real estate, though the economics are generally hidden from the public. I thought it would be a good idea to shine a light on this corner of the industry so that you can understand how it all works. Start with Part 1 if you are just joining us. Contingent leads, like Paid leads, also involve the agent paying another party. However, for Contingent leads the agent doesn’t

Real Estate Leads Part 2: Paid Leads

Paid Leads

There is an active market for leads in real estate, though the economics are generally hidden from the public. I thought it would be a good idea to shine a light on this corner of the industry so that you can understand how it all works. Start with Part 1 if you are just joining us. Paid leads are opportunities that an agent purchases from a 3rd party, usually an app/website. The general agreement is

Real Estate Leads Part 1: Types of Leads

Real Estate Leads

There is an active market for leads in real estate, though the economics are generally hidden from the public. I thought it would be a good idea to shine a light on this corner of the industry so that you can understand how it all works. Real Estate agents build their business based on three main types of leads; Direct, Paid, and Contingent. The differences between these lead types matter because the economics vary for

May Contracts: Continued Strong Activity

May Single-Family Contracts Chart

May was another strong month in the Hartford County real estate markets. Single-family homes sales totaled 1,125, which is the highest monthly count that we have ever reported, narrowly beating out May 2017. On a year-to-date basis the market is about 1.7% ahead of where it was through the first five months of 2018. Breaking the year-to-date activity down by price shows that the majority of the activity gains have been realized in the middle