Advanced Real Estate Photography

New techniques and technologies are changing the way real estate is photographed, and how properties are presented online. Two new approaches that have been developing in the background finally seem ready for early adopter agents; drone photography, and 3-dimensional media. MLS listings occasionally include exterior photos of homes that were taken from a drone, or unmanned aerial vehicle (UAV). The new and unique feature of drone photos is the dramatic angle of the shot. Typically

A Home in Black and White

2013-11-23 Foyer - 600

Would it be effective to market a home using black and white photography? All of the homes currently on the market feature color pictures in their listings, both in the MLS and in the miriad of consumer real estate websites. A property without color photos would stand out from the others online. What’s not clear is if the impression it makes would be a positive one. My first experiment with black and white was a

Architectural Digest and Me

Yesterday I received my first issue of Architectural Digest. Rob Lowe was peeking out over the other (junk) mail, inviting me into his newly designed home. And the cover noted that we would also be visiting a host of other well-known celebrities. Exciting! I had flipped through issues at the library before, but never truly read the magazine … what would I find inside? Before even reaching the table of contents, it was already clear